A coalition of lobby groups has launched a national campaign to get effective broadband coverage across the whole of the UK.

The campaign will lobby the government to provide adequate broadband access for the “Final Third” of the UK which currently lacks this vital infrastructure.

The campaign will focus on ensuring that everyone will be able to access government online services by 2012.

They have pointed out that public sector websites now take good access for granted, yet many people can’t get the speeds necessary to access the services they need.

Dr Charles Trotman, head of rural business development at the Country Land and Business Association, who chaired the inaugural meeting of the groups, said: “The government’s universal service commitment to provide broadband speeds of two megabits per second (Mbps) for all by 2012 will be hard to achieve.

“Those living in areas known as the Final Third still receive no proper access to broadband, putting them at a severe disadvantage.

“This campaign calls for faster action on the progress already made so that everyone can benefit from the government’s increasing array of online services.”

The founding members of The Final Third First Campaign are: Country Land and Business Association, Digital Dales, Neil Blake (Ewelme Parish Council), Wray Community Communications, Pitchup.com, Vtesse Networks, Rutland Telecom, Broadband Britain, County Broadband, Richard Hull (Chair 3-C Ltd and RATS Ltd), Bob Franklin (Teleconsulting.co.uk) Community Lincs.