Endorsements for the Farmers Weekly Kids Connect Campaign have continued to flood in this week, with farming leaders and celebrities supporting our efforts to reconnect schoolchildren with where their food comes from.

The campaign, which was launched at last week’s Royal Show, aims to encourage more farmers to host school visits and get into the classroom. It also aims to dispel the myths about farmers and farming, providing teachers and schoolchildren with basic information about the industry.

“It’s great that Farmers Weekly is adding its support to the growing movement of explaining the importance of food and farming to schoolchildren,” said NFU president Peter Kendall. “It’s important that young people understand why farming matters – not just to the production of the food they eat, but also to the maintenance of the countryside around them.”

NFU Scotland president Jim McLaren said he welcomed any scheme that encouraged people, especially schoolchildren, to visit a farm and learn more about where their food comes from.  “Kids Connect ties in well with NFU Scotland’s What’s on Your Plate campaign which is encouraging people to think more about how they can support producers in their area.”

TV presenter and countryside enthusiast Kirsty Allsopp added her support, describing the Kids Connect Campaign as “an excellent initiative”. “Today’s children are tomorrow’s consumers and the sooner they start finding out what constitutes a healthy diet the better for all. There is no better way for them to learn than to get onto farms and hear it first hand.”

CLA president David Fursdon said it was disappointing that children were still unaware of where their food comes from. “That’s why campaigns such as Kids Connect are so important. The more opportunities there are for children to access farms and to learn about food production, the better.”

Meanwhile, the Farmers Weekly team has been busy following up the kids’ activities we organised at the Royal Show last week. There were 12 lucky winners from the Kids Trail – each receiving a selection of Britains farm toys.

And a shortlist in our Design a Tractor competition with Valtra has now been compiled. The overall winner will see his or her design made up into a real tractor, which will be unveiled at the London Farming to Food Show in September.

kids connect judging

For more on our Kids Connect Campaign visit the campaign website www.kidsconnectcampaign.co.uk