Rural business consultant 7Y has branched out into the poultry sector by launching a new business aimed at giving energy efficiency advice to poultry producers.



Spearheading 7Y Energy is poultry expert Mike Tyers who has over 20 years of industry experience, most recently completing a Nuffield Scholarship titled “How poultry farmers can reduce their eco-footprint”. Initially this service will be aimed primarily at poultry producers in the West Midlands.

“The main thrust will focus on energy efficiency, environmental and welfare improvement,” said Mr Tyres. He added that with the increasing legal pressure of meeting the Integrated Pollution Prevention and Control measures, the new EU broiler directive, welfare standards and escalating fuel and electricity costs, the industry will have to embrace all new technologies in order to survive and grow.

“With many buildings now over 20 years old and showing their age it’s vital that farmers make the best informed choice when putting up new sheds which could be around for the next 30 years,” he said.

“The future will be about conserving energy and exploiting renewable energy sources. The technology is all there, but we have to get it right by devising the best individual solution for each producer.

“We have to remember that a better environment for the birds has an immediate welfare benefit which translates into better performance.”

He added: “Our aim is to continually search for any new technology out there that is appropriate and works. It’s a steep learning curve for the UK poultry industry and we plan to share our knowledge and expertise and help farmers make the best choice.”