Raising the profile of the agriculture as a career option is the aim of a new campaign by the NFU.
The union has launched a report, A Life on the Land, which is aimed at encouraging people who about to leave school to think about the possibility of farming.
Packed with real life case studies the document aims to inspire young people and dispel some of the myths there are about the industry.
It features young farmers and growers, machinery and livestock breeding technicians, consultants, contractors and communications experts.
“A life on the land is not just about muddy wellies and dirty finger nails – it’s about adapting new technology, selling to your strengths and listening to your customers,” said NFU vice president Paul Temple.
“We’re on the look out for young people to take agriculture and horticulture on to even greater success. Farming needs dynamic, committed young people who are prepared to work hard, develop their skills and who take pleasure in reaping the rewards if their labour.”
Mr Temple said the campaign was aimed at non-farmers as well as farming sons and daughters.
“We want to encourage young people with a non farming background. It is vital we get these people into the industry as they have different ideas and will challenge convention.”