A potato farmer and his business partner have found a way of creating a stable and secure customer base for potatoes grown on the family farm, boosting profits in the process.

Ross Taylor (pictured on the left) set up Corkers crisps with childhood friend Rod Garnham. The key to getting the business to work, said the pair, was getting the product right and doing market research.

Marketing consultant John McRae agreed. “Too many people launch a new product thinking they know what people want,” he said.

Market research is an important part of pitching your product in the right place, which could be the difference between success or failure of the business, he added.

Read the full story of Corkers and find out how it went from failed venture to the shelves of Harvey Nichols.