Salsa-certified farmers are now able to use the Red Tractor logo on their produce after a successful trial during the 2012 Olympics.

Salsa, the joint venture between the NFU, Food and Drink Federation, British Hospitality Association and British Retail Consortium, is a food safety standard for small producers.

Recognition of the scheme came after the London 2012 Olympics, which saw Red Tractor produce being used where possible.

“We are pleased they can use the logo to show the high standards that are being adhered to throughout the supply chain,” said David Clarke, chief executive of Red Tractor Assurance.

“While we are unable to recognise the Salsa logo for fresh meat processing, including sausages, bacon and ham, we hope many businesses will explore the new option to apply for a licence to use the Red Tractor logo.”

Chris Grimes, Salsa scheme director said the recognition showed how much the scheme had grown.

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