The Women’s Food & Farming Union (WFU) is encouraging members of the public to carry out surveys of local retailers as part of the next stage of its milk price campaign.

After weeks of protests outside supermarkets and major milk processors, the ‘Milkminder’ survey aims to focus attention on smaller, independent retailers who may be avoiding public pressure.

Members of the public are being urged to visit corner shops, garage forecourts and small convenience stores – what are called the “middle ground” milk buyers – and report back information which will then be collated by the WFU over the next few weeks.

Price per pint, the name and location of the retailer along with the unique code which identifies the milk processor can be recorded on a survey form downloaded from the WFU website.

Helen Bower, national president of the WFU, said: “It’s easy to do and will enable ‘Milkminder’ to have up-to-date information on prices and origin of the product.” She added: “I don’t know of any other industry that does not set the price for the products they sell, in agriculture our price is so often dictated by others.”

The WFU says the results will provide information on milk prices at retailers across the UK, rather than simply the major supermarkets.

Download the survey

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