Beef cows eating silage.(c) Tim Scrivener
West Country farmers are planning to club together to get more value from the protected status of their beef. The National Beef Association (NBA) wants to create an online directory of beef producers with animals eligible to carry the protected geographical indication (PGI) label. The NBA hopes retailers and processors will be better able to find farmers producing premium beef and lamb, encouraging them to stock and market the brand more widely. West Country beef and lamb was granted PGI […]
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