Agriculture and horticulture is not very forward thinking......

....well try telling that to the commercial growers at the National Fruit Show yesterday.  If ever there was an example of how consumer focused, scientific and technologically advanced and forward thinking our industry is it was this event.

I have said before that we need to show how exciting our industry is...at the fruit show you could talk about crop protection (including matters such as beneficial insects), GPS systems for irrigation, crop nutrition and management, automated-technology for picking and packing, storage science and high level marketing strategies.

Last year the industry increased our share of total apple sales in the supermarkets regaining market share from imports and new varieties are set to further advance this in 2010 and beyond.

WOW!  Well done to the organisers and how about some good news stories about this sector?