It's been months in the making, but it's here. We've had a few days of delivering a new look home page for our website www.fwi.co.uk and, fingers crossed, it seems to be working ok. That means over the next few weeks we will be rolling out further changes to improve our overall service to you online.
Our aim is to make online information more accessible to farmers by taking advantage of some amazing new advances in web technology. Our old site was popular but not always the easiest to navigate. So we consulted farmers through extensive research and have made adjustments to the proposed new design based on your ideas, advice and needs.
We think the result is a livelier, faster changing, more interative website that's able to keep pace with the changes going on in the industry. Feedback so far has been very positive but it's pretty early days as only the home page is different. You should see more sections changing design shortly and there will be an accompanying video explaining step by step how you can best use the site.
The FW editorial, sales and marketing teams have got some exciting things planned for the site this year so watch this space.
As always, we are eager to hear what web users think. Your feedback is essential.So let us know by replying to this blog or write to the online editor Julian Gairdner on his blog at www.fwi.co.uk/community/blogs/juliansblog/archive/2009/01/07-new-look-fwi-home-page.aspx.