To Waitrose, keen to see what the new “essential Waitrose” range is all about. Billed by the Waitrose press office as “designed to make shopping for staple groceries easier for shoppers”, I found it all rather confusing. Perhaps the problem was expectation
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Read the complete post at http://landstrategies.blogspot.com/2009/03/essential-waitrose-all-bit-confusing.html