I suppose the leaf shaped twelve stars has the merit of alluding to the EU logo, but I can't say that any of them would intuitively say 'organic' to me.
I am. however, intrigued by an unknown acronym - EI - who they? I tried the Wikipedia disambiguation which came up with several possibles, but the most likely seemed to be Extreme Ironing. If you check this out, however, it seems far too exciting for the EU and is probably one of the things on their list to ban, or regulate out of existence.
Eventually I came across this EU site. I think the first headline - Ready, Steady, LO-GO! probably says all you need to know. Apparently they had 3422 entries from art and design students and whittled them down to these three as being the best. Makes you wonder what the others were like, doesn't it?
Apparently the new logo is to replace the existing one, use of which is voluntary. The new logo will be compulsory on pre-packed organic produce originating from within the EU, by which I take it to mean that it will be illegal to sell it to unwary shoppers who may have thought it wasn't organic.
Just in case anyone is wondering how they have missed noticing that there was actually an existing EU organic logo - you can see it here.