Their blurb is a good example of 'copy writing.' I quote:
This little lamb was brought to Hillside two weeks ago, after he was found, newly-born, dying and abandoned in a field. He has recovered well and spends the days frollicking around in the garden. His name is Thomas...
The copywriter has set the scene to appeal to the urban mind-set:
Note use of the verbs 'found' and 'abandoned' as being actions taken by a) a caring person and b) a careless person. Note also the assumptions lying behind the noun 'field' as being a lonely desolate place as opposed to the controlled environment of the garden in which 'Thomas' has found joy to the extent that he now frolics..
The sublimal message is that: Thanks to 'us' (the copywriters at Hillside) this abandoned, unloved, unwanted helpless animal now has a rewarding fullfilling life ahead.
I guess Hillside sanctuary have found a suitable way to interest potential donors.
Are we merely seeing an aspect of human nature in action, or has my natural scepticism got the better of me?