Rural specialists George F. White have today announced the launch of a new ficticious blog which it hopes will make it easier for people to absorb professional advice.
This almost real life farm blog will follow the lives of the fictitious Swale family on their two farms one a livestock and one arable. The blog will demonstrates how the family tackle the challenges of planning, stewardship schemes and climate change and even what their children get up to at Young Farmers.
I thought it was an interesting approach - it is a bit like the original thinking behind The Archers ie parcelling up need to know info in a way that is easier to digest.
They say: "The blog is designed to reflect the issues that are relevant to many working in rural businesses. We hope that farmers will read this and see that we can provide them with help and recommendations when they’re facing similar problems themselves. Our team is qualified to give expert advice on a wide range of issues from planning regulations to grants to tenancy agreements and the blog will provide an initial starting point for discussions on these topics."