I read an interesting piece in the Telegraph referring to the fact that, despite Supermarkets claiming to support British seasonal produce, some of our plum growers are finding it difficult to find a market for this year's excellent crops. Why? Because the Supermarkets are making 35p per punnet more with the imported plums.
I was especially interested because it just happens that I had bought some (three to be exact) plums earlier in the week. I thought they were reasonably well ripened and would be okay. I was wrong. I should have used my better judgement. Most fruit bought in the Supermarket is picked too early and is supposed to ripen "en route" or on the shelf. If they were picked at the proper time after naturally ripening in the sun or at least on the plant they would probably not survive the journey. We are, therefore, conditioned into eating fruit that looks great but stays hard and has not the tantalising flavour and texture which it should have.
I remember when, as youngsters, with my brothers and sister, we used to raid the garden when the strawberries and raspberries came into season. Then the plum tree got attacked when the plums started to fall. I have been lucky enough to eat an orange off an orange tree in Mataro (near Barcelona) in January and peaches and apricots from a street shop in Nice. All were ripe, juicy, sweat and tantalisingly tasty. Not firm, perhaps even sour and getting dry and lacking in taste.
It is little wonder that we, in Britain, are criticised for not eating enough fruit. So, Mr pascall, or any of you Kent fruit growers (if you are reading this), could you consider packing your plums into protective packaging and sell them on the internet. Then it might be a case of British farmers shun British shops. ( My sincerest thanks to all the shops who do sell British in season produce).
When in Rome, do as the Romans do.