Well I don't agree with that, I believe its worth a fair bit more than 24PPL.!! If its only worth that they wouldn't be agreeing to raising the price
They would say that paying 24ppl, they get the supplies they want. They raise the price like they've done before as a short term PR exercise. They're not stupid and will claw it back when the fuss dies down, as before.
If we want a decent milk price, we need to be price makers, not price takers. Arla, Campina, Fonterra, and Yoplait were all formed by like-minded farmers elsewhere. Until we copy their mindset, these events are doomed to recur