About 3 or 4 years ago , Pembroke potatoes were a measly £30 PER TONNE, ex-farm in September. That is 75 PENCE PER 25Kg SACK ....or 1.5 pence per pound weight!!
Meanwhile, in a Tesco store IN WEST WALES , less than 30 miles from the fields of Pembroke, "Pembroke Potatoes" were being sold for 22 PENCE PER POUND!! That is £12--10pence per 25kg or 55lb sack!! That is also £484 PER TONNE, which is a 1500 PER CENT MARK UP ON THE FARM GATE PRICE AT THE TIME!!
That is immoral!! British farmers are being exploited by large supermarkets using their buying muscle. If they say they pay the MARKET PRICE........they have CREATED the market price by killing off ALMOST ALL THE OPPOSITION, in the first place. It is the RUNNER-UP in a healthy bidding war in the early morning markets of Covent Garden, Manchester, Birmingham etc, who should set the PRICE of potatoes.
Well, the BIG supermarket buyers , representing, the BULK of UK consumers are not even in those early morning markets. So the UK price is being set by buyers representing a MINORITY of British consumers.
Bidding is therefore weak!! The PRICE is set by the supermarkets!!
Do they think farmers are stupid? Tesco , Sainsbury's, Asda et al can DICTATE the price the British farmer gets. The Govt will do very little about it ,because the supermarkets BANKROLL the Labour Party. David Sainsbury gave Labour £11 MILLION to win 2 elections......SO HE WAS MADE A LORD!!
HE WHO PAYS THE PIPER CALLS THE TUNE!!!