I think this policy advisor thing is a positive step for the industry. There was a perception by the Government that MAFF was too "farmer-centric" and to easily influenced by the industry, particularly by the NFU and CLA. Its replacement by DEFRA had an element of trying to get a department that is more consumer focused. There has perhaps a bit of confusion in this with some thinking that being pro-consumer means being "anti"-farmer. Certainly at the EA (though this is not strictly part of DEFRA) there has been this concern and there is a culture of this among some senior people there, there is a very great antipathy, even hostility, among some senior operatives at the EA towards farmers.
Farmers are businessmen in the private sector but they (indeed we, as I am one) are also largely responsible for the environment on their holding and the wider environment generally. Therefore we have to assume a greater accountability to the public for what we do. SFP and ELS/HLS also add greatly to this argument. However, whether or not the balance was as wrong as it was perceived at MAFF, being pro-consumer does not mean opposing farmers' interests. The new group of policy advisors will certainly help the industry and allay any concerns, real or imagined, that DEFRA does not address the industry in a balanced way.