I've come across a number of companies, during 2010, making and selling these in the US
The 'blades' rotate around the vertical axis of the mast, unlike traditional wind turbines which rotate around a horizontal axis.
Vertical axis turbines should cause fewer problems with bird-strikes, blade noise etc., be less visually obtrusive (important when seeking planning permission), and have fewer gearbox problems.
But, does anyone have any UK experience of them?