I did not do it myself, it was done for me, but definitely poultry related:-
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In one chance opportunity I was filmed for
national TV, with some kids singing Old McDonald Has a Farm as the programme
was being introduced, and a regional newspaper followed this up. We also made
our own publicity and on one occasion claimed the highest quality eggs in the
British Isles. This was an undisputed fact; because as part of a charitable
fund-raising effort where he had to raise his own costs to go and help in a
South American school for a year (the kids do all the work and find the money,
and the charity gets the kudos) a school friend of our son, Matthew Browne,
climbed Ben Nevis, Scafell, Snowdon and Carrauntoohill the highest peaks in
Scotland, England, Wales and Ireland respectively over one Easter weekend. He
carried some of our hard-boiled eggs with him and ate at least one on top of
each peak having photographs taken by a fellow climber. This sort of stunt
creates a lot of publicity, and people come looking for you at markets. It also
did Matthew some good because our feed and poultry suppliers gave him some
sponsorship too. More newspaper and magazine coverage followed.
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