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The Federation of Organic Milk Groups (FOMG) is to officially launch a new interactive website on the 7 April as part of its ongoing Love-OM! campaign. www.love-om.com celebrates the wellbeing associated with organic milk and aims to drive sales by highlighting the benefits to consumers - for their health, for the environment and for the cows. As part of the campaign they have persauded farmers and tanker drivers to strike some Tai Chi poses. Bizarre....

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Last updated on Wed, Apr 2 2008

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Farmers doing Tai Chi...yes really!

The Federation of Organic Milk Groups (FOMG) is to officially launch a new interactive website on the 7 April as part of its ongoing Love-OM! campaign. www.love-om.com celebrates the wellbeing associated with organic milk and aims to drive sales by highlighting the benefits to consumers - for their health, for the environment and for the cows. As part of the campaign they have persauded farmers and tanker drivers to strike some Tai Chi poses. Bizarre....
 

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Neil Foote striking the 'Directing the herd' pose
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Comments

zoeshiloh said:

LOL - this looks like an April fool... Was FOMG trying to trick the farmers yesterday into these poses?

13:58 on April 2, 2008

Isabel Davies said:

We've been very nervous that these might be an April Fool but the PR company working on the campaign has assured us it isn't.

14:38 on April 2, 2008

farmer facey said:

Did anyone see this story on the third page of the London Metro today (14 April)??????

09:21 on April 14, 2008
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