Entering an industry award can help transform farming businesses and boost profile and profits, delegates at a Farmers Weekly Awards winners’ lunch heard last week.
Robert Newborough of Rhug Organic Farms (pictured right with his award) said winning Diversification Farmer of the Year and Farmer of the Year was a launch pad to do more to promoting his Rhug Farm brand.
Following his win in October 2013, Lord Newborough employed a PR agent and is now fully promoting the brand.
“The benefit from the award has been enormous,” he said. “ We have since won regional butcher of the year, have worked with Isuzu and have co-branded with the second largest baby food manufacturer, Plum Baby Organic Food. We have also used the publicity to extend our markets abroad, especially in the Middle East,” he added.
Eurwyn Edwards, Glynllifon College, Gwynedd, said since winning Countryside Farmer of the Year, applications to the college for agricultural-related courses had grown by 25%. “There has been a huge buzz at the college since the awards and the number of students interviewed this year has increased markedly.”
And for Young Farmer of the Year Jonathan Skinner, Thetford, Norfolk, winning has been a great confidence booster. “Since winning I have been asked to talk at a lot of events and even spoke on Radio Berkshire at Christmas about how to cook a turkey. We have also had commercial companies wanting to work with us and Frontier has offered us a rare seed growing contract because of the award win.”
If you feel you’ve got what it takes to be an award-winning farmer, or know someone who is, now is the time to enter or nominate someone. The publicity you receive from being a finalist is priceless and could help take your business to the next level. The deadline for entries is 30 April.