Farmers Weekly’s search for Britain’s Sexiest Farmer is attracting a flood of entries and the attention of the mainstream media.

The competition, run in association with Dunlop Protective Footwear, has both a male and female category and is open to anyone involved in the farming industry.

Over the next three months, FW will compile a shortlist of contenders (five men and five women) and will give readers the chance to vote for the ultimate winner in each category.

But while it is a fun competition, it has a serious side. One of the aims is to debunk some of the stereotypes about farming to help attract new blood into the sector.

A recent report by skills sector body Lantra showed 60,000 new entrants will be needed over the next decade.

This means the industry will probably need to recruit people who haven’t been born and bred on a farm – and compete for them against other trades and professions.

Farmers Weekly’s Farmlife editor Tim Relf has done a series of radio and TV interviews which have helped promote this message.

“The Britain’s Sexiest Farmer Competition has captured the attention of the press and I’ve done interviews with local radio and TV stations across the country,” he said.

“One of the main points that we are getting across is that farming is a vibrant and exciting industry to be in. It is one that is absolutely critical for the future of the whole country and a sector to aspire to be in.”

All the shortlisted farmers will receive a pair of Dunlop Purofort+ boots and the overall winners will get an additional £250.

Full details of the comp can be found at www.fwi.co.uk/sexiest or in the 23 September issue of FW.