Connecting children with where their food comes from is the aim of a major new campaign launched by Farmers Weekly at this week’s Royal Show at Stoneleigh (Monday 2 July 2007).

Called the “Farmers Weekly Kids Connect Campaign – Feeding children the facts about food”, the campaign aims to encourage farmers to host more school visits and get themselves into the classroom.

For a flavour of the campaign – and the soggy conditions at the Royal Show – watch the following video: