Farmers Weekly and British Food Fortnight are looking for someone whose face sums up all that’s best about our farming and food industries.


The person we’re looking for might be male or female, old or young – just as long as their face has the attributes that the public associate with farming, food and the countryside. It might convey qualities such as health, tradition and heartiness. Wholesomeness, trustworthiness and reliability. Hard work, integrity and a bright future.

The lucky winner will be named the Face of British Food Fortnight 2011, a national celebration that runs from 17 September to 2 October.

They will receive a professional photo shoot and see their photo appear in Farmers Weekly. It will also appear on the Love British Food website and FWi, which get millions of page views.

Winning this coveted prize is also a chance to raise the profile of your business, do your bit for the farming and food industries, plus there’s a £200 cash prize on offer.

We’ve even enlisted the help of a celebrity for the judging – romp writer and much-loved friend of the countryside Jilly Cooper.

From toddlers to pensioners, we want to hear from you. So whether you’re a grandparent proud to be at the head of a big farming family, a youngster just embarking on your countryside career, or a bearded and bespectacled middle-aged man, take a couple of minutes to enter our competition.

Last year’s winner of this prestigious title was North Yorkshire egg producer James Potter.

“I thoroughly enjoyed the whole experience of being the face of British Food Fortnight 2010,” says Mr Potter. “It has been great fun to be involved with, culminating in a fantastic day at the unveiling ceremony in Westminster Cathedral.

“Commercially, the increased media exposure has had a very positive impact on the business, with very little demand on my time. I would recommend the experience to anyone thinking of entering,” says Mr Potter.

How to enter:

You can either nominate yourself or someone you know. All you need to do is supply a photo and a few words outlining who they are and why they should win.

You can upload them direct to the online entry gallery by clicking here.

Or you can email the photo (with a few words) to fwfarmlife@rbi.co.uk

The closing date is Friday 25 February 2011.