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Marketing Special

Learn from the best in dairy marketing and hear how opening your farm up to the public or using QR codes on diary products could help improve consumer and farmer relationships in our marketing special.

Brand management

Yeo Valley tunes into the public?

What can dairy producers learn from Yeo Valley's successful marketing strategy?

Innovations

QR Codes let your pint do the talking

Read how one milk co-operative has introduced QR codes onto their milk cartons to help promote the story behind dairy products


Consumer awareness

Getting public on farm

One Somerset dairy tells of the benefits of hosting an Open Farm Sunday

Genetics

Targeted marketing is key to sales

How to effectively market dairy genetics

Milk bottles