Poultry Event

Pig and Poultry Fair LIVE '09

Gaining a better understanding of the whole food chain will enable pig and poultry businesses to identify new market opportunities and thereby secure their future.

And that’s why the new Pig and Poultry Fair LIVE ’09 event is today set to become a valuable addition to the pig and poultry calendar.

The starting point when seeking new opportunities is to gain a valuable insight into the mind of the consumer. James Northern of the Institute of Grocery Distribution will address this by outlining research by the Institute and the Oxford Farming Conference.

He aims to help answer many of the key questions for the supply chain, including what influences consumer buying habits and, importantly, how have they changed with the economic downturn?

Also at the event, organised by the Royal Agricultural Society of England (RASE) in partnership with ABN, delegates will hear Martin Williams of Shirlaws Business Coaching deliver positive guidance on how to position your business for growth.

But what sets this event out from others is the headline debate - “The supply chain LIVE – what's its view?”

Hosted by BBC Countryfile presenter Adam Henson, the debate will use live interactive voting technology allowing you, as well as key representatives from all parts of the food chain to air their opinions.

Later in the day, speakers will address feed price volatility, a key challenge affecting both the pig and poultry sectors. On offer will be advice and tips allowing you to reduce your exposure to volatility.

So by bringing together key specialists from all parts of the food chain under one roof, the Pig and Poultry Fair LIVE ’09 event aims to tackle the industry’s challenges by taking a whole chain approach.
 

This event will help you:

•    Contribute towards a long term profitable supply chain
•    Understand others within the chain
•    Debate the issues that matter
•    Influence policy makers and other industry sectors
•    Improve profitability for the whole chain
•    Network with suppliers and other producers
•    Gather technical information specific to your business
 

Programme

10.30am Industry debate: The Supply Chain Live

–

what's its view?

Hosted by Adam Henson. Panelists include Meurig Raymond, NFU and Andrew Saunders of Dalehead Foods

1.15pm Workshop session 1 (choice of three workshops)

1 Business: Facing the marketing challenge Sponsored by NFU

2 Pigs: Feed prices – managing the risks, with Simon Christensen of Frontier Agriculture, Alex Miller of Cargill and Richard Butterworth of Scotlean

3 Poultry: Salmonella 12 months on, with Edwin Snow of Noble Foods and Paul McMullin of Poultry Health Services

2pm Workshop session 2 (choice of three workshops)

1 Business: Positioning your business for growth, with Martin Williams of Shirlaws Business Coaching

2 Pigs: Farm shops to global retailers with BEPEX head of marketing Chris Lamb

3 Poultry: Feed prices – managing the risks with Simon Christensen of Frontier

2.50pm What does the consumer really want?

with James Northern of the Institute of Grocery Distribution

Pig and Poultry LIVE '09

• Where

  Stoneleigh Park, Warwickshire

• When

  13 May

• How much

  Places cost £60 ex-VAT. Places are limited with bookings taken on a first-come, first-served basis.

• Further information

  www.pigandpoultry.org.uk or phone event organiser Alice Bell on 024 7685 8276.

Speaker Spotlight

Adam Henson

A farmer and TV presenter, he is a regular on the BBC's Countryfile programme, having joined the team back in 2001 after it launched a search among its viewers. He is a rare-breed enthusiast and runs the renowned Cotswold Farm Park, in the Cotswolds.

Edwin Snow, Noble Foods

Edwin Snow has been with Noble Foods since 1994, when it was known as Deans Foods. As technical manager of the milling division, he is responsible for the development and maintenance of quality systems at five feed milling sites as well as compliance with feedingstuffs, medicines and hygiene regulations and industry codes of practice. He also provides technical training and support.

Paul McMullin, Poultry Health Services

After a short period in general practice in Northern Ireland, Paul McMullin spent 12 years in Latin America, most of the time working with poultry. He returned to the UK in 1989 and now owns and manages Poultry Health Services, which has a DEFRA-approved laboratory for salmonella testing. He is veterinary adviser to the British Egg Industry Council as well as being senior vice-president of the British Veterinary Poultry Association.

Martin Williams, Shirlaws Business Coaching

Martin Williams is an experienced business coach with a broad range of specialisms. For over 10 years he has worked with a wide variety of mid-tier businesses. In addition, he has coached or consulted for many larger organisations and clients, including Lloyds TSB and Nicholls Foods.