Celebrating 10 years of the Red Tractor Logo
From its humble beginnings a decade ago, the Red Tractor has come a long way. Launched on the steps of Downing Street by the then Prime Minister Tony Blair, it now appears on £10bn of food and drink products every year. But the logo is about much more than just the promotion of British food. It also highlights the high standards followed by UK producers and aims to give consumers the assurance they need on food safety and animal welfare.