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Celebrating 10 years of the Red Tractor Logo

From its humble beginnings a decade ago, the Red Tractor has come a long way. Launched on the steps of Downing Street by the then Prime Minister Tony Blair, it now appears on £10bn of food and drink products every year. But the logo is about much more than just the promotion of British food. It also highlights the high standards followed by UK producers and aims to give consumers the assurance they need on food safety and animal welfare.

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Red Tractor celebrates 10 years

Ministers joined farm leaders in central London to celebrate 10 years of the Red Tractor logo - the industry-backed assurance scheme which promotes British food and drink.

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Janet Street Porter leads Red Tractor celebrations

TV personality Janet Street-Porter has been chosen to lead celebrations highlighting 10 years of the Red Tractor logo. A week of celebrations, including a media campaign, will run from 14-20 June.

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'Get behind the Red Tractor'

Farmer Hugh Broom explains why we should all be supporting the Red Tractor logo

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Red Tractor logo comes of age

Farmers Weekly's chief reporter, Johann Tasker, discusses the evolution of the Red Tractor logo and its benefit to the farming industry.

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