While many farmers perceive milk price volatility as a growing threat to their business, Lancashire entrepreneur Joe Towers saw it as an chance to save his family’s struggling dairy farm. When the dairy crisis hit in 2015, with global supply going into overload, it rocked the family’s direct milk supply business, Lune Valley Dairy. The farm was also hit hard because they were selling 10-15,000 litres a week on the spot market for 13.5p/litre. But an opportunity came along via […]