Led by a new advertising campaign, BEPA will be targeting food manufacturers and catering companies with the ‘Buy British’ message after research showed that imports have grown by 40% since 2001. And more than half of food manufacturers were currently sourcing imported egg products.
The research also showed that more than 80% of consumers felt that using British eggs within manufactured products was important, but were unaware that almost a third of these products contain imported eggs.
Clive Frampton, chairman of BEPA, said: “There appears to be a lot of confusion surrounding egg products and it is this that producers of Lion Quality egg products wish to address. Once manufacturers, retailers and consumers have the clear facts then the importance of sourcing Lion Quality egg products will become obvious.”