Farmers visiting this year’s Dairy Event and Livestock Show, the first to be held at the National Exhibition Centre, Birmingham, will notice several improvements to the event, bar the obvious change of venue, according to RABDF chief executive Nick Everington.


Chief among these improvements will be a zoning of the event to make it easier for visitors to find trade stands they wish to visit, Mr Everington told a press briefing last week. “Trade stands will be grouped into logical zones, such as animal health, breeding and genetics and business management. This will enable visitors to visit a specific part of the event and find all the suppliers for that sector in one place.”

The move will see the event do away with its species specific exhibitions and mean exhibitors will display their full range of products for all species on one stand, helping ease visitor flow and improve the visitor experience, he explained.

On top of that the event will see the cattle for the showing classes and all breed societies housed in one standalone hall alongside the main exhibition halls. “This hall will include 240 cattle stalls – as many as for previous events at Stoneleigh – show rings, clipping points and cattle washing facilities. A purpose-built milking parlour will be erected at the site for the duration of the event and stockmens’ accommodation will be provided adjacent to the show hall.”

But there are no plans to expand the show to include beef and sheep classes, Mr Everington said. “This year will see the traditional dairy classes run with beef and sheep breed societies able to take promotional stands in the livestock hall.”

The event, which runs on 7 and 8 September, will also see the usual mixer wagon demonstrations take place in an area twice the size of previous events and will offer exhibitors a range of indoor and outdoor trade stand space suited to their needs.

• For more information on the 2010 Dairy Event and Livestock Show see www.fwi.co.uk/dels