Peter Phythian has been appointed as British Charolais Cattle Society chief executive, replacing David Benson who leaves the society after almost three decades in the job.
Mr Phythian, who will take over the role on 14 March, brings 35 years of experience of working throughout the food chain – from grassroots to retail.
He moves to the post from Eurofins where, as business manager, he worked with the global company’s feed analysis, genomics, food legal advice and BRC audit divisions.
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He began his career on the family’s Lancashire farm managing both pedigree Charolais and commercial cattle.
After graduating with a diploma in agriculture, Mr Phythian worked with the Meat and Livestock Commission and the European Food Safety Inspection Services before being appointed MLC Commercial Services chief executive.
Commenting on the changes, society chairman Andrew Hornall said: “David Benson has constantly demonstrated his unwavering commitment to professional excellence and to development of the society over a period spanning almost three decades.
“It’s that solid foundation which David’s vision has forged, combined with Peter’s leadership skills which I am confident will take the society on to the next chapter.
“Peter has experience and expertise that will enable us to meet the industry’s ever-evolving challenges and embark upon a very exciting new phase of our journey of growth and increasing brand awareness.”