An organic poultry producer spent three hours ploughing a giant chicken into one of his fields for a Lloyd Maunder advertising campaign.

Mervyn Bulled, who farms at New House Farm near Poughill in mid-Devon, said: “I’m sure some neighbours might think I’ve gone a bit mad.  The chicken shape was a bit tricky to plough, but I enjoyed the challenge.  Now I’m looking forward to seeing my handiwork on posters and buses when I’m out and about.”

chicken 2

The chicken measures 50 meters high by 46 meters wide and will be photographed for a national advertising campaign promoting Lloyd Maunder’s new Devonshire Red range of higher welfare chicken products.  The campaign will be unveiled at the Devon County Show in mid-May.