A new breed record of 7600gns was paid for a Lincoln Red bull at the society’s spring show and sale – a fitting highlight to the breed’s dramatic rise in popularity largely fired by the demand for its flavoursome beef.

Following intense competition for the record breaker Market Stainton Harvester, it was breeder Tony Mallon from Norfolk who secured him as a future pedigree sire as well as producer of prime cattle to retail through his farm-shop business.

The sale attracted a bumper crowd to Louth Livestock Centre much to the satisfaction of breed secretary Carol Martin who has been inundated with enquires for cattle in recent months.

“We’re getting four or five enquiries every week for Lincoln Red females. The breed’s popularity has taken off but I’m thrilled that it’s being driven by real farmers who have recognised the breed’s true potential,” commented a delighted Miss Martin after the sale.

Market Stainton Harvester was consigned by Robert Needham and Son whose herd at Gayton-le-Wold, Louth is among the breed’s most famous. This impressive March 2005-bred bull is by Fenton Challenger and on his only show outing he took the junior title and reserve overall championship at the Lincolnshire County Show last summer.

Chased hard by leading breeder Hedley Needler who wanted him for his Walmer herd at Ranby, Lincoln, he was eventually claimed my Mr Mallon who now runs 60-cows in his Westacre herd. He had stood champion on the day.

Scrivphoto%20Lincoln%207600gnssmall.jpgAnd it was another from the same home – Market Stainton Houseman – that earned the day’s second highest price of 2100gns. Houseman is also by Challenger and took the reserve championship. He heads for Derbyshire with Michael Winterbotham who set up his herd at Chapel-en-le-Frith eight years ago.

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Hedley Needler secured Beverley Henchman, from Spilsby-based Ivan and Martin Clough, at 2000gns. One of last year’s most successful bulls on the show circuit – Doncaster breeder I McNee’s Misterton Herculeanium – matched the bid and was taken for crossing by a commercial buyer.

Brothers Graham and Martin Parkinson from Louth paraded the champion heifer. Their Donington Diana H6 – by Limestone Dunstan – topped the females at 2200gns. Buyers Rob and Sue Grace from Cornwall also gave 1825gns for another Donington heifer.

Martin Clough, the breed society’s president elect, once again shared in the family’s success as leading consignors of females to this fixture. A great run of entries included some of the day’s leading prices with John and Sandra Norton paying 1800gns and 1700gns to take two maiden heifers from the Clough’s Beverley herd back home to Devon.

Averages: 11 bulls 2373gns and 22 females 1293gns. (Masons).