Final preparations are under way for the rebranded Livestock 2012 show, incorporating the Dairy Event, which kicks off at the NEC in Birmingham on Tuesday (4 September).
The two-day event, which is now in its third year at the NEC, is expected to attract more than 16,000 farmers.
The name change follows the decision to widen its remit to be become the first UK specialist business event to embrace all species – dairy, beef, sheep, goats, pigs and poultry.
The event will be officially opened by DEFRA minister Jim Paice, who is expected to talk to farmers about the dairy Code of Practice which has finally been signed by milk processors.
A record 515 exhibitors will be in attendance and farmers will also have the option of attending their choice of 55 short seminars covering everything from animal health, nutrition, business issues and practical livestock farming.
Other key attractions include the National All Breeds Show, Smithfield beef and sheep exhibition and farm safety demonstrations offering practical advice on reducing the level of accidents and fatalities on farms.
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