The pig industry’s latest stage of its campaign to get consumers thinking more about where their pork and bacon comes from is gaining support on the internet.
Consumers are being encouraged to ‘Make the Pork Promise’ by looking more closely at the welfare standards behind the pork and pork products they are purchasing.
A page has been set up on Facebook which has already been signed by more than 36,000 people.
Farm minister Jim Paice has also given his backing to the initiative.
The aim of the campaign, organised by BPEX, is to drive consumers to look out for the Red Tractor logo when buying their chops, bacon, sausages and gammon.
The target is to get 100,000 people to make the pledge on Facebook.
The pledge reads: “From this day forth I promise to give more thought to the pork on my fork, to think twice about whether it’s quality assured pork produced by farmers who prioritise the well-being of their pigs.
“So, I’m going to look for the Red Tractor logo on my rashers, my bangers, gammon and chops as a sign of this quality and high welfare and ask my friends and family to do the same.”
The Make the Pork Promise message is also being rolled out on billboards across the country.