Dairy cows achieving the top lifetime milking efficiency – a combination of milk yield, calving interval and longevity – are to be championed in the new Alta NMR Production & Efficiency awards at this year’s Dairy Event, Stoneleigh (Sept 19-20).

The awards will highlight animals capable of sustaining milking efficiency across a number of lactations with a series of regional winners being selected ahead of a nation champion at the Dairy Event.

NMR has already identified the top 5% of herd for Lifetime Daily Yield and data collected provides a useful tool for producers looking to hone breeding decisions to match milk contracts for maximum profit, says partner Alta.