A new EID tag has been designed to give a greater read distance and improved resilience.


Snapp EID combines the original Ritchey’s SnappTagg with a unique EID chip. Snapp EID contains a unique form of EID chip developed exclusively for Ritchey, explains Paul Hunter, technical sales specialist at Ritchey. “This technology means the transponder emits a stronger signal, giving a greater read distance, as well as being waterproof and shock resistant so that it can live up to the rigours of modern sheep farming.”

Ritchey anticipates the Snapp EID will prove popular with farmers this spring.

Following the introduction of EID on 1 January 2010, farmers have become more discerning about their choice of EID tag, particularly as issuing replacement tags can be complicated and time-consuming, adds Tim Waistell, key accounts manager for Scotland and the north of England.

“We’re confident we have a product that offers farmers real reliability that will prove very cost-effective in the long run.”

Snapp EID can be purchased through local Ritchey stockists and until the end of April customers will receive a £75 Ritchey product voucher with purchases of more 1,000 Snapp EID taggs.