The NFU has announced its support of Country Life’s new advertising campaign which asks shoppers why choose Anchor butter which is shipped frozen, when they can choose the English butter brand Country Life.

Chairman of the NFU’s dairy board Gwyn Jones said: “It’s good to see a prominent brand stimulating thought and debate about food miles.

“Buying British instead of imported foods not only helps to support British farmers and the local economy, but is also better for the environment.

“What’s more, food that hasn’t travelled halfway across the globe is bound to be fresher. We’re totally behind Country Life’s new campaign and shoppers need to remember that all it takes is a simple check to see where food comes from.”

Country Life is the only branded butter to display the Red Tractor standard.

Chairman of Assured Food Standards Colin Smith said: “Country Life English Butter carries the Red Tractor logo on its packs, which assures consumers it is produced, processed and packed in the UK to independently inspected comprehensive standards.”

The campaign launched with national print advertising on July 13.

The Country Life brand is owned by Dairy Crest, while Anchor butter is made in New Zealand.