Valentine’s weekend provided a feast of plenty for beef buyers.
Sale records were smashed at Brecon sale of show potential cattle on Saturday (13 February), where a new top price record of £7,200 was set.
Heifer trade was up £143 on the year and steers jumped £16.
Auctioneer Chris Jones from McCartneys told Farmers Weekly: “Trade was fantastic. Not as many cattle were forward as last year, but the quality was probably better, with some cattle exceptionally well turned out.
“Everyone appears to have upped their game.
“Saturday was the strongest support we’ve had in terms of buyers at the potential sale in a long time, with a great deal of interest from Ireland and Scotland, as well as England and Wales.”
The day’s record setter and sale leader was the overall supreme championship winner, a Limousin-cross heifer from JA and AM Lewis, Pumpsaint, bought by CJ Harris, Little Lambert, Devon.
On the same day the British Limousin Society held their early spring sale at Borderway Mart, Carlisle, where trade topped 20,000gns.
Leading trade was Ballyrobin Joop from Joan Gilliland, County Antrim.
Born in July 2014 it was sired by Lowerfrydd Empire and is out of Ballyrobin Frenchy, a Wilodge Vantastic daughter.
Purchaser was Messrs Ridley, Wigton, Cumbria, for their Haltcliffe herd.
See full reports and pictures from both sales on our dedicated Taking Stock blog.