The re-branding and relaunching of Premier Suffolk Breeders has been driven by commercial profitability.

Formally Suffolk Sire reference scheme chairman Peter Baber commented how members have always been focused on providing rams, which will produce more offspring and grow more quickly, giving more lean meat.

“This group rivals progress made by any other group of sheep breeders. The re-launch is exciting and progressive and we will continue to achieve the fastest genetic improvement of our stock,” he said.