As the 2008 Royal Welsh Show enters its second day (22 July), Farmers Weekly editor Jane King offers her thoughts on what makes the event such a success.

“The organisers have got the balance just right – a good livestock showcase, a celebration of farming and food from Wales combined with full on entertainment for all ages.  Attendance figures  for the first day were an impressive 51,360 at 3pm, which is 3000 up on last year and 2000 up on the 10 year average.

“This show has everything going for it in terms of a passion about farming and the local environment. As you’d expect, there is a positive tribal vibe going on and visitors receive an extemely warm welcome from the Welsh. This is customer focus at its best.”

Read more from Jane King – and leave comments in response – on her blog.