Two of the Holstein breed’s latest high-profile buyers battled it out for the most sought after entry at the Springtime Showcase sale at Bristol but it was determined phone bidding from Cornwall-based Wills Brothers that finally secured Morsan Allen Breeze Doris at 27,000gns.

This partnership, which has made a huge investment in black-and-white genetics for its Willsbro herd, beat stiff competition from Middle-East owned Sahara Holsteins following a bidding duel that saw several breeders in contention up to the 20,000gns mark.

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Consigned by Tony Reed form Alcester, Warwickshire, this massive November 2005-bred daughter of Ocean-View Durham Doris has the great Snow-N Denises Dellia as fourth dam. A wealth of fashionable black-and-white genetics kept the bids flowing with nine entries making 5000gns and over on a day that saw 11 cows and calved heifers average £2985 and 50 served and maiden heifers average £3853.

Smiddiehill Holsteins made some shrewd investments including two 8000gns bids. Their first secured the August 2006-bred Huddlesford Jodie Red- a heifer from the successful show cow Fradon R Mark Jodie-Red consigned by Tom and Andy Cope.

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A further 8000gns call bought Indianhead Rubens Rachel Red – a five-month-old calf from six generations of the famous August family offered by Indianhead Holsteins and Mikali Holsteins, Ringwood, Hampshire.

The catalogue included 10% of red entries which were in keen demand averaging £4888 for nine head – 32% above the sale average.

Shropshire herd owners S M Gilman and Partners gave 7600gns for Bowberhill Logrey Dundee Elegance – a June 2006-bred heifer from Lancashire vendors W Hutchinson and Sons and D Reynolds.

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She is out of a Sunnylodge Linjet dam and has a full sister that made 11,000gns at the 2005 Black and White Sale.

Bidding was strong from the kick-off with Terry Cox and family offering the first six lots from their Holmead herd in Dorset. The six entries averaged over £3000 and reached 5200gns when Michael and Roland George of the leading Brynhyfryd herd in Pembrokeshire secured the red cow Holmead Gene Roxy Red. She is a young daughter of the 2002 Royal Cornwall Show champion Ketby Rox Red.

Almost 50% of the cattle sold were taken by Welsh buyers. Among them was Kellywell Dundee Klassy from Cumbrian vendor David Robinson. This smart heifer, taken back to Usk by B E Baker and Sons, has an Ex-94 dam and grand-dam and two- high-scoring sisters – one of which made $90,000 last spring.

Other pics from the sale……..

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Lot no 13 – Goldencalf Zeeta from D J and E A Williams made 2000gns (see below)

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Kellywell Dundee Klassy from D Robinson sold for 7000gns to B E Baker and Sons.

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Averages: 61 lots £3697. (Norton and Brooksbank).