Farmers are fundamental to keeping Wales attractive to tourists and sustaining rural economies, according to the Princess Royal.
Speaking at the opening of this year’s Royal Welsh Show today (21 July), Princess Anne said Wales had a lot to offer to visitors and that farmers played a vital role in maintaining its appeal.
And the Royal Welsh Show was an ideal opportunity to showcase the country’s appeal, she said.
“This is one of the most popular, if not the most popular agricultural show in Europe,” she said to applause from visitors.
“It is a combined effort that brings together town and country and it allows people to learn about the quality of produce from Wales as well as the opportunities available both in farming and the rural communities.
“Rural economies are fundamentally important to keeping Wales as attractive as it is.”
She said the industry was under “real pressure” from increased costs, but said the quality of produce would ensure the country’s success in the future.