Elin Jones, Welsh minister for rural affairs, is urging farmers to follow her example by attending this week’s major agricultural shows.
“Many of our rural economies rely on the success of shows like these and it is important that people come out and support them,” says Ms Jones.
While it is vital that farmers continue to be vigilant and observe strict bio-security, the minister claims farmers and the public can benefit from attending shows, even when no farm livestock is present.
Welsh farming organisations agree and will be pulling out all the stops at the events in Anglesey, Pembrokeshire, Denbighshire and Glamorgan to talk to their members, food consumers and all who enjoy the countryside.
The CLA will concentrate on fostering public support for farmers as food producers, claiming that there are clear signs of a growing world food shortage.
Adapting a suggestion from Conservative leader David Cameron, regional CLA director Jonathan Andrews will urge consumers to “metaphorically hug a harvester” to show their support.
All Welsh farming leaders will use the shows to encourage consumers to buy local produce and ask the catering sector where it sources its raw materials.
Gareth Vaughan, Farmers Union of Wales president, says he is on a personal crusade to tell the public how good Welsh food is, and that summer shows are good venues for getting over the message.
The union will also use the shows to encourage members to think about registering their farms with the Land Registry well before the 2012 deadline so that any disputes can be sorted out.
NFU Cymru officeholders plan to provide show going members with the latest information of foot and mouth regulations and prospects for re-opening primestock auctions exports markets.