Agritechnica may be dominated by the giant German, French, Italian, Dutch and North American firms, but UK manufacturers were doing good business too. We took a quick snapshot of five of them


Shelbourne Reynolds, Bury St Edmunds, Suffolk

What was attracting the crowds? Diet feeders, shear grabs, cubicle bedders

How much of production goes for export? 70%

Where do they mainly sell to? Stripper headers go to Canada, USA and Australia; livestock kit to Europe

Busy stand? “Lots of people on the stand and lots of interest,” says Shelbourne’s Neil Smith.

Spearhead Machinery, Evesham, Worcestershire

What was attracting the crowds? New Starcut mowers including a giant 12.2m model

How much of production goes for export? Roughly 50%

Where do they mainly sell to? Denmark, Germany, Czech Republic, Australia

Busy stand? “We’ve had a terrific response to the launch of the Starcut mowers,” says export sales manager Antony Price. “Every day, the stand was jam-packed – we’ve definitely done some good business.”

Househam Sprayers, Leadenham, Lincolnshire

What was attracting the crowds? AR6000 self-propelled sprayer + M trailed model

How much of production goes for export? 10-15%

Where do they sell to? Looking to widen sales across Europe, including east Europe

Busy stand? “Very encouraging – we were looking for new dealers across Europe and had dealers and farmers from 22 countries come on the stand. Weak sterling is helping too.

JCB, Rocester, Staffordshire

What was attracting the crowds? New handlers and 7000 series Fastracs

How much of production goes for export? Two-thirds of tractors and ag-spec handlers

Where do they sell to? Lots of countries but they were approached by potential exporters to African countries they don’t currently sell to

Busy stand? “Fantastic – a really good show,” said Ed Roach, ag product marketing manager. “We’ve had lots of East Europeans on the stand – they’re still interested in what’s going on. We’ve done good business, with lots of requests for new machines.”

Sumo, Full Sutton, York

What was attracting the crowds? The new Versadrill plus the high build quality of kit.

How much production goes for export? 10% in 2009, expected to be 25% in 2010

Where do they sell to? 10 countries at the moment, but reckon they could add another 10 based on interest at the show.

Busy stand? “It’s been excellent – absolutely wonderful,” says Sumo’s Stewart Peckitt. We’ve had interest in the Versadrill from Denmark, Sweden, Poland, Finland, Germany, France and the UK”.