Agritechnica may be dominated by the giant German, French, Italian, Dutch and North American firms, but UK manufacturers were doing good business too. We took a quick snapshot of five of them
Shelbourne Reynolds, Bury St Edmunds, Suffolk
What was attracting the crowds? Diet feeders, shear grabs, cubicle bedders
How much of production goes for export? 70%
Where do they mainly sell to? Stripper headers go to Canada, USA and Australia; livestock kit to Europe
Busy stand? “Lots of people on the stand and lots of interest,” says Shelbourne’s Neil Smith.
Spearhead Machinery, Evesham, Worcestershire
What was attracting the crowds? New Starcut mowers including a giant 12.2m model
How much of production goes for export? Roughly 50%
Where do they mainly sell to? Denmark, Germany, Czech Republic, Australia
Busy stand? “We’ve had a terrific response to the launch of the Starcut mowers,” says export sales manager Antony Price. “Every day, the stand was jam-packed – we’ve definitely done some good business.”
Househam Sprayers, Leadenham, Lincolnshire
What was attracting the crowds? AR6000 self-propelled sprayer + M trailed model
How much of production goes for export? 10-15%
Where do they sell to? Looking to widen sales across Europe, including east Europe
Busy stand? “Very encouraging – we were looking for new dealers across Europe and had dealers and farmers from 22 countries come on the stand. Weak sterling is helping too.
JCB, Rocester, Staffordshire
What was attracting the crowds? New handlers and 7000 series Fastracs
How much of production goes for export? Two-thirds of tractors and ag-spec handlers
Where do they sell to? Lots of countries but they were approached by potential exporters to African countries they don’t currently sell to
Busy stand? “Fantastic – a really good show,” said Ed Roach, ag product marketing manager. “We’ve had lots of East Europeans on the stand – they’re still interested in what’s going on. We’ve done good business, with lots of requests for new machines.”
Sumo, Full Sutton, York
What was attracting the crowds? The new Versadrill plus the high build quality of kit.
How much production goes for export? 10% in 2009, expected to be 25% in 2010
Where do they sell to? 10 countries at the moment, but reckon they could add another 10 based on interest at the show.
Busy stand? “It’s been excellent – absolutely wonderful,” says Sumo’s Stewart Peckitt. We’ve had interest in the Versadrill from Denmark, Sweden, Poland, Finland, Germany, France and the UK”.