Case IH has announced the appointment of two new dealers in the West Country.

Simon Carrington – who previously worked for Ross Farm Machinery – has opened a newly formed dealership under the guise of Cotswold Farm Machinery, based at Fosse Cross, Glous.

In Somerset, T H White has expanded into the Case IH brand from the Frome base.

The newly formed business – dubbed T H White Pro-Agri – has been apparently setup to address new customer segments while meeting the after sales needs of the Case IH customer base in around the Frome, Devizes and Marlborough areas.

According to Case IH, T H White Pro-Agri will have dedicated staff in all key areas of the business – including sales, service and parts – offering the service of a fully-accredited dealer.