Mud on the road is a serious problem during maize harvests, and more farmers and contractors are under pressure to reduce it.
That forced Joe Williams to build his own conveyor system to keep road-going tractors and trailers clean.
There is no need to have an extra tractor to power the system because hidden under the conveyor is a 90hp, air-cooled Deutz engine that powers two hydraulic pumps.
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Trailers simply tip on to the chain-and-slat floor, which is driven by an ordinary muckspreader gearbox.
It can shift 14t in four minutes, though the company is currently working on building a double version that will be able to bulk load a lorry in just eight minutes.
The current system is priced at £85,000.