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Farmers Weekly

                 

Advertising

View the rates and specifications for advertising in magazine, online and E-newsletters

Print

Online

Power Farming

E-newsletters

 

Print 

Farmers Weekly

Farmers Weekly

Farmers Weekly Rate Card
Number of insertions: 1 6 12 24 52
4 col/mono (Cost in £)
Double page spread 7160
6800
6080
5380
4830
1/2 double page spread 4140
3925
3520
3100
2800
Full page 3975
3775
3380
2990
2690
Mini page 2795
2655
2375
2160
1830
1/2 page
2300
2185
1955
1720
1550
1/4 page 1205
1145
1025
910
815
1/8 page 635 605 540 475 430
Cover positions
15%






Dairy Update

Dairy Update Rate Card
Number of insertions: 1 3 6
4 Colour (Cost in £)
Full page
1690
1570
1450
1/2 page
1025
965
905
1/4 page
605 575 545
Cover positions
15%    



Crops

Crops Rate Card
Number of insertions: 1 4 8
4 col/mono (Cost in £)
Double page spread 3785 3245 2925
1/2 double page spread 2210 1890 1710
Full page 2105 1800 1625
1/2 page
1155 990 985
1/4 page 635 545 490
Cover positions
15%



Poultry World

Poultry World Rate Card
 Number of insertions: 1 6 12
4 colour (Cost in £)
Full Page 2575
2445 2315
1/2 Page 1390
1320 1250
1/4 Page 775
735 695
Cover positions
15%    

 

Mechanical Data

For all magazines the following specifications apply:

Mechanical Data
Facing Matter Type Area Bleed Trim
Double page spread 271 x 398 303 x 426 297 x 420
1/2 double page spread 132 x 398 147 x 426 144 x 420
1 1/2 spread 271 x 291 303 x 315 297 x 312
Page 271 x 190 303 x 213 297 x 210
1/2 page horizontal 132 x 190 147 x 216 144 x 210
1/2 page vertical 271 x 93 303 x 107 297 x 104
3/4 page (3 columns) 271 x 141 303 x 155 297 x 152
Mini page 180 x 141    
1/4 page vertical 132 x 93    
1/4 page column 271 x 44    
1/4 page horizontal 64 x 190  83 x 216
 80 x 210
1/8 page horizontal 64 x 93    

 

Email the Display Sales Team for more information.

Online 

With a relevant and growing audience www.fwi.co.uk offers a superb opportunity for advertisers wishing to target the agricultural sector and can offer a range of options to meet your needs. Advertising on www.fwi.co.uk can either be stand alone or can compliment your off line marketing campaigns. The very nature of the Internet allows you to change offers, campaigns and creative’s at very short notice making it adaptable to your needs. You as the customer control exactly what you and you get exactly what you pay for.



Check-n-Send

Files can also be sent using RBI Check-n-Send facility, enabling you to use a Pre-Flight Checking System for your file. Check-n-Send software can be downloaded using www.rbiadcopy.com

 

 

FWi Digital Rates
Format CPM* Rate
Leaderboard £40
Banner £30
Button £20
Skyscraper £45
MPU £60
Overlay £90
Rich Media

15%

*CPM + cost per 1000 impressions

 

FWi Site Takeover Rates
Format Daily Rate
Banner £990
Sky £990
MPU £990
Full Takeover £2650

 

Discounts by volume are available.

  • Discounts apply depending on the volumes and formats booked for a campaign
  • Use of higher value formats will give you a bigger discount overall on your campaign cost
  • The more exciting your campaign, the better value you get for your money

     
FWi Advertising Specifications
Format Size File Type Expected Max Initial File Size
Leaderboard 728px by 90px JPEG, GIF Rich Media 3rd Party Tag, Flash
50k
Banner 468px by 60px JPEG, GIF Rich Media 3rd Party Tag, Flash 50k
Skyscraper 120px by 600px JPEG, GIF Rich Media 3rd Party Tag, Flash 50k
Button 120px by 60px JPEG, GIF Rich Media 3rd Party Tag, Flash 50k
MPU 300px by 250px JPEG, GIF Rich Media 3rd Party Tag, Flash 50k
Rich Media Overlay N/A JPEG, GIF Rich Media 3rd Party Tag, Flash 50k



 

FWi Rich Media Specifications
Format Max Pixel Size Max Time on Page File Types Max File Size Audio Initiation Frequency
Overlay/Floating Ads* 500x500 15 secs 3rd Party preferred. SWF with back up image accepted Site served: 39kb 3rd party served: 39kb initial with up to 1mb streamed User initiated (on Click)

1 per user per session (4 hours)

Page Peel

Retracted: 100x100

Expanded: 300x300

Expand: user initiated on mouse roll-on, retract on mouse roll-off 3rd party only 3rd party served only: 39kb initial with up to 1mb streamed User initiated (on Click) n/a
Welcome Page** 640x500 15 secs SWF with url and back-up GIF Site served only 39kb User initiated (on Click) 1 per user per session (4 hours)

 

Email the Display Sales Team for more information.

Restrictions

* Not to be shown on video pages, search pages or in conjuction with expandable or other overlay/ floating ads, or on other pages at RBI's discretion. Must immediately show a close button or X to close in top right hand corner of creative, with minimum size of 20x20 pixels, font 16pt. Must be labelled "advertisement" on top left corner, font 16pt.


** SWF/ GIF or JPG for main image. Back up GIF/JPG must be provided for SWF. Click through url must be supplied. A customised "skip this ad" gif image may be provided by the advertiser, as long as the function of the image is clear (i.e. to skip the ad), with text 16px high. We CANNOT accept third party tags for main creative or skip button.

E-newsletters 

Email marketing is the fastest and most cost-effective way to reach an audience with a targeted message. Farmers Weekly Enewsletters enable you to generate quality sales leads, drive traffic to your website and raise your brand awareness.

Farmers Weekly Interactive News Round Up has been designed to keep agricultural professionals updated with industry news and hot topics written by award winning journalists.  Farmers Weekly Interactive News Round Up offers you a unique platform to generate high quality sales leads, drive traffic to your website and raise your brand awareness.  It is delivered to a targeted audience of over 28,543 opted-in subscribers. We send to an active only database, resulting in market leading open and click through rates. In return this helps to raise your profile and generate new quality sales leads for your business.  Find out more about advertising on the FWi News Round Up here.

Farmers Weekly Interactive Product Updates
provide a unique platform for suppliers to communicate their targeted marketing message to agricultural professionals.  FWi Product Update is delivered to a targeted audience of over 23,229 opted-in subscribers. We send to an active only database, resulting in market leading open and click through rates. In return this helps to raise your profile and generate new quality sales leads for your business.  Find out more about advertising on the FWi Product Update here.

Why choose Farmers Weekly E- newsletters?

  • Speed of Delivery: your message is delivered to thousands of inboxes within minutes.
  • Targeted & Responsive Audiences: Each E-newsletter is written for, and delivered to, a specific target audience who have responded in the last 180 days. We only send to active-only audiences, giving us market leading Open and Click through rates.
  • Instant Metrics: We have access to a range of metrics designed to help you monitor the effectiveness of your campaign and measure ROI.
  • Lead Generation: Our E-newsletters can offer you qualfied, profiled leads in 2 clicks and our experienced team will offer advise on campaign optimisation. 
E-newsletter Specifications
Format Size Rate (£)
Solus Top banner, skyscraper & MPU positions (see specs below) 1,750
Top Banner 468 x 60 750
Skyscraper 120 x 200 650
Supplier News

Text only- see below

150
Advertorial 1 Text based- see below 950
Advertorial 2 Text based- see below 600
Mid Banner

468 x 60

600
Mid MPU 300 x 250 600

Advertorial 1 or 2

  • 8 word headline
  • 50 words of text
  • Company logo/image (150 x 75 px)


Supplier News - Text only 8 word link (each newsletter will carry up to 3 supplier news links)

E-newsletter Specifications- Product Update
Format Size Rate (£)
Bespoke Complete ownership (see bespoke tip sheet below) 2,550
Top Banner 468 x 60 850
Skyscraper 120 x 600 850
Slot 1

Text based- see below

950
Slot 2 Text based- see below 890
Slot 3 Text based- see below 750
Slot 4

Text based- see below

600
Slot 5

Text based- see below

450

Slots 1-5

  • Banner (468 x 60 px)
  • 8 word headline
  • 100 words of text
  • Company logo/image (150 x 150 px)

 

Bespoke

View the Bespoke email tip sheet here


Advertisements and/or copy must be submitted to enewsletters.copy@rbi.co.uk at least (5) five business days before scheduled sponsorship. GIF, animated GIF and JPEG images are accepted. Flash and rich media files are not accepted. File size should not exceed 30k. All advertisements should be accompanied by a text equivalent in order to be seen by all subscribers (200 characters). Either mid MPU OR mid banner will feature on the newsletter. Supplier News: Text only 8 word link (each newsletter will carry 3 supplier news links).

Advertorial: Text only profiles: up to 8 words in the headline, 50 words in the body text and an 8 word link to your website.

Contact the Display Enewsletter team here or via the contact details below:

Veronica Court
Group Sales Manager
Tel: 020 8652 4202
Fax: 020 8652 8213
Mobile - 07920 537402
veronica.court@rbi.co.uk

 

Sophie Dickinson
Key Account Manager
Tel: 020 8652 3036
Fax: 020 8652 8213
Mobile: 07747 756 305
sophie.dickinson@rbi.co.uk