With a relevant and growing audience www.fwi.co.uk offers a superb opportunity for advertisers wishing to target the agricultural sector and can offer a range of options to meet your needs. Advertising on www.fwi.co.uk can either be stand alone or can compliment your off line marketing campaigns. The very nature of the Internet allows you to change offers, campaigns and creative’s at very short notice making it adaptable to your needs. You as the customer control exactly what you and you get exactly what you pay for.

Check-n-Send

Files can also be sent using RBI Check-n-Send facility, enabling you to use a Pre-Flight Checking System for your file. Check-n-Send software can be downloaded using www.rbiadcopy.com

 

Discounts by volume are available. Call our Sales Team today on 020 8652 4810 or email sophie.dickinson@rbi.co.uk.

• Discounts apply depending on the volumes and formats booked for a campaign
• Use of higher value formats will give you a bigger discount overall on your campaign cost
• The more exciting your campaign, the better value you get for your money
  
   

Restrictions

* Not to be shown on video pages, search pages or in conjuction with expandable or other overlay/ floating ads, or on other pages at RBI's discretion. Must immediately show a close button or X to close in top right hand corner of creative, with minimum size of 20x20 pixels, font 16pt. Must be labelled "advertisement" on top left corner, font 16pt.

** SWF/ GIF or JPG for main image. Back up GIF/JPG must be provided for SWF. Click through url must be supplied. A customised "skip this ad" gif image may be provided by the advertiser, as long as the function of the image is clear (i.e. to skip the ad), with text 16px high. We CANNOT accept third party tags for main creative or skip button.

Power Farming from Farmers Weekly, offers a unique new interactive online community for anyone in the agricultural industry who needs to be completely up-to-speed with what’s going on in farming machinery.

When it comes to increasing awareness of your brand’s latest developments in farming machinery, Power Farming could soon be your most vital resource. Power Farming is currently the only agricultural machinery focused community site of its kind in the UK, making it the perfect place for your advertising to be seen by your ideal audience consisting of machinery buyers and enthusiasts.

The Power Farming website amongst other features includes:

• Over 800 tractors for users to compare across a range of specifications to aid them in their next new or used machinery purchase. Meaning your advertising will be seen by individuals actively seeking to research (and ultimately purchase) machinery using the Power Farming site.
• Tips and maintenance advice will be accessible to users to help keep their existing machinery running longer. Offering this comprehensive and vital information to users will ensure that they keep returning to the Power Farming site.
• The latest news and information will be available to keep users informed, brought to you by our dedicated editorial team. Once again, users will want to return to the site regularly and will be repeatedly exposed to your advertising.
• Users can discuss and share their experiences with the other Power Farming users, technical experts from the manufacturers and the Power Farming team. Have your chance to talk to existing customers or potential leads in real time on the Power Farming site.

Opportunities for your brand

By advertising on Power Farming through becoming a Power Partner or a Power Partner Plus, there is a fantastic opportunity to generate a high level of brand exposure targeted at a perfect audience of machinery buyers and decision makers. This will undoubtedly also lead to opportunities to develop lead generation in the future.

‘Power Partner Plus’ Package

Monthly subscription (minimum contract 12 months) which will include;

• Manufacturer’s Commentary appearing on all relevant Tractor Pages (Own brand)
• Skyscraper / Leaderboard appearing on all relevant Tractor Pages (Own brand)
• Rotating Leaderboard on Home page, ‘About Power Farming’ page and ‘Find/ Compare Tractors’ page (maximum of 8 manufacturers)
• Rotating Skyscraper / Leaderboard appearing on ‘un-partnered’ manufacturer Tractor Pages All
• dealers included in our directory with full contact details 

Finance Partner 

Sole Sponsor of ‘click here for finance’ – click-through to purpose built landing page or partner website

£9,950 for full year

If you are interested in Power Farming and the opportunities it can provide for your brand and business and want to find out more, please email Tim Porter or call on +44 020 8652 4776.

Email marketing is the fastest and most cost-effective way to reach an audience with a targeted message. Farmers Weekly Enewsletters enable you to generate quality sales leads, drive traffic to your website and raise your brand awareness.

Farmers Weekly Interactive News Round Up has been designed to keep agricultural professionals updated with industry news and hot topics written by award winning journalists.  Farmers Weekly Interactive News Round Up offers you a unique platform to generate high quality sales leads, drive traffic to your website and raise your brand awareness.  It is delivered to a targeted audience of over 32,067 opted-in subscribers. We send to an active only database, resulting in market leading open and click through rates. In return this helps to raise your profile and generate new quality sales leads for your business.  Find out more about advertising on the FWi News Round Up here.

Farmers Weekly Interactive Product Updates provide a unique platform for suppliers to communicate their targeted marketing message to agricultural professionals.  FWi Product Update is delivered to a targeted audience of over 25,716 opted-in subscribers. We send to an active only database, resulting in market leading open and click through rates. In return this helps to raise your profile and generate new quality sales leads for your business.  Find out more about advertising on the FWi Product Update here.
 

Why choose Farmers Weekly E- newsletters?

• Speed of Delivery: your message is delivered to thousands of inboxes within minutes.
• Targeted & Responsive Audiences: Each E-newsletter is written for, and delivered to, a specific target audience who have responded in the last 180 days. We only send to active-only audiences, giving us market leading Open and Click through rates.
• Instant Metrics: We have access to a range of metrics designed to help you monitor the effectiveness of your campaign and measure ROI.
• Lead Generation: Our E-newsletters can offer you qualfied, profiled leads in 2 clicks and our experienced team will offer advise on campaign optimisation.  
   

Advertorial 1 or 2

• 8 word headline
• 50 words of text
• Company logo/image (150 x 150 px)

Supplier News - Text only 8 word link (each newsletter will carry up to 3 supplier news links)

Slots 1-4

• Banner (468 x 60 px)
• 8 word headline
• 100 words of text
• Company logo/image (150 x 150 px)

Bespoke

View the Bespoke email tip sheet here

Advertisements and/or copy must be submitted to enewsletters.copy@rbi.co.uk at least (5) five business days before scheduled sponsorship. GIF, animated GIF and JPEG images are accepted. Flash and rich media files are not accepted. File size should not exceed 30k. All advertisements should be accompanied by a text equivalent in order to be seen by all subscribers (200 characters). Either mid MPU OR mid banner will feature on the newsletter. Supplier News: Text only 8 word link (each newsletter will carry 3 supplier news links).

Advertorial: Text only profiles: up to 8 words in the headline, 50 words in the body text and an 8 word link to your website.

Contact the Display Enewsletter team here or via the contact details below:

Veronica Court
Group Sales Manager
Tel: 020 8652 4202
Fax: 020 8652 8213
Mobile - 07920 537402
veronica.court@rbi.co.uk

Sophie Dickinson
Key Account Executive
Tel: 020 8652 3036
Fax: 020 8652 8213
Mobile: 07747 756 305
sophie.dickinson@rbi.co.uk