14 September 2001

1000 order light lamb

MORE than 1000 orders have been received for the light lamb promotion organised by Farmers First and farmers weekly. Requests for the chilled lamb boxes have arrived at more than 100 a day from throughout the country, said Terry Bayliss, chairman of the successful producer-run meat initiative Farmers First.

"We are delighted that so many people have responded so quickly to farmers weeklys Lamb Ban Beater Campaign. It is a credit to everyone who is prepared to back Britain by helping to turn the light lamb surplus into a marketing opportunity," said Mr Bayliss.

"And every order contains a donation to the ARC Addington Fund," he added.

High profile support for the campaign arrived this week from the Farmers Club in London and global machinery maker Agco.

Pledges of support from Agco included a promise to match the donation to the ARC Addington Fund for every box sold via the company.

"We are inviting 1700 staff at our tractor manufacturing plant at Banner Lane, Coventry, to order lambs through farmers weekly promotion," said Paul Lay, manager marketing, communications. &#42

"The light lamb campaign is just what is needed to give a boost to the British livestock sector and Agco will match the donations raised from orders within the company," he added.